No matter how far along in your social media marketing efforts, there is always room for improvement. Whether you’re looking for content ideas, automation, or new ways to refine old content, change is in order. This article will present 3 tips for improving your social media marketing efforts.
Automation
While I love Hootsuite and Buffer, the reality is that unless you purchase the costly paid packages, you’re stuck with a limited automation software. One of my favorite automated social media posting sites is Social Jukebox. With Social Jukebox you have the ability to create ‘jukeboxes’ that contain your social media posts. These boxes then randomly select posts to share on your social media channels. All you have to do is set them up, assign hashtags, and Social Jukebox handles the rest -at a price that is less than that of the competitors.
Content Ideas
There are many types of content. While the consensus is that posts with video or images have a higher engagement rate then those without, I’ve found that not isn’t always the case. Some of my most engaging posts have no images or videos at all. Also, the idea that articles and informational pieces shared on your timelines is a way to increase engagement is also misleading. In other words, each industry is different. Don’t just listen to the ‘experts’. Experiment with what works for you. You’ll often find that your followers want something refreshing and new… they want your thoughts.
Refine Old Content
In recent days, I’ve attempted to refine some of my old content. I’ve taken blog posts and extracted short tweets. I’ve taken longer tweets and simplified them into smaller ones. I’ve retweeted others content with short comments of my own. All three of these ways of refining older content have increased my followers, built upon content that my followers like, and expanded my reach by showing my own views and thoughts on topics my target audience cares about. The result is far more engagement. Try it, it really does work.
Social Media Marketing, whether for your personal brand or business, is an important component of your marketing efforts. It’s also an area where research and experimentation can go a long way to reaching your goals. If you have an idea that you’d like me to try out or address, feel free to comment below. If I like it, I’ll try it and share my experience.
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Jason A Woodruff 